Mission, Vision, and Goals in Planning

In Video 13 of the CHES & MCHES certification prep series, we take an in-depth look at mission, vision, and goals in planning. This lesson falls under Area II — Planning Health Education/Promotion, one of the core competency areas defined by the National Commission for Health Education Credentialing (NCHEC). Whether you are preparing for your initial CHES certification or advancing to the MCHES level, mastering this content is essential for exam success and professional practice.

This video covers the foundational elements of program planning: mission statements, vision statements, and goals. Understanding how these components guide health education programs is essential for the CHES and MCHES exams.

Area II covers Planning Health Education and Promotion programs. This area examines your ability to develop goals, objectives, and strategies based on assessment findings. Effective planning requires understanding theory-based approaches, resource allocation, and the alignment of interventions with identified community needs.

Understanding the difference between mission, vision, and goal statements is a key component of this competency area. The NCHEC expects certified health education specialists to demonstrate not only theoretical knowledge of this concept but also the ability to apply it in real-world public health scenarios. Understanding how to write effective mission and vision statements for health programs is a key component of this competency area. The NCHEC expects certified health education specialists to demonstrate not only theoretical knowledge of this concept but also the ability to apply it in real-world public health scenarios. Understanding the role of goals in guiding program direction is a key component of this competency area. The NCHEC expects certified health education specialists to demonstrate not only theoretical knowledge of this concept but also the ability to apply it in real-world public health scenarios. Understanding how mission and vision connect to program objectives is a key component of this competency area. The NCHEC expects certified health education specialists to demonstrate not only theoretical knowledge of this concept but also the ability to apply it in real-world public health scenarios. Understanding examples of well-crafted mission and vision statements in health education is a key component of this competency area. The NCHEC expects certified health education specialists to demonstrate not only theoretical knowledge of this concept but also the ability to apply it in real-world public health scenarios.

This topic appears frequently on the CHES and MCHES certification exams. Scenario-based questions in this area often require you to identify the most appropriate course of action given a specific public health context. Pay close attention to the distinctions between similar concepts, as NCHEC exam writers frequently use closely related answer choices as distractors. Reviewing this material alongside practice questions will help reinforce your understanding and improve your test-taking confidence.

As you work through this content, consider how each concept connects to the broader health education process. The NCHEC exam blueprint emphasizes the integration of knowledge across all Areas of Responsibility. A strong candidate understands not only the individual competencies but also how assessment, planning, implementation, evaluation, advocacy, communication, leadership, and ethics work together in professional practice. Use this video lesson as a starting point, then deepen your understanding through additional study resources available at subthesis.com.