Qualitative Data Analysis for the Exam

By MCHES #40158 | Area IV — Conducting Evaluation and Research

In this video, we explore qualitative data analysis methods used in health education research and evaluation. Qualitative approaches provide rich, contextual understanding of health behaviors and experiences.

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What's Covered

  • Common qualitative data collection methods: interviews, focus groups, observation
  • Coding and thematic analysis techniques
  • Ensuring trustworthiness: credibility, transferability, dependability, confirmability
  • When to use qualitative vs quantitative approaches
  • Key exam concepts related to qualitative analysis

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